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SCI FI HAS BEST YEAR EVER!Published: December 30, 2008
#5 IN ADULTS 25 – 54 BEST ANNUAL RANKING EVER#9 AMONG ADULTS 18 - 49SCI FI SCORES BEST YEAR EVER IN ALL KEY DEMOGRAPHICSNew York, NY – December 30, 2008 - SCI FI Channel's unprecedented growth for 2008 has resulted in its best annual ranking ever at #5 among Adults 25–54, and #9 among Adults 18–49, its best finish since 2005 among all entertainment cable networks. 2008 marks SCI FI's best year ever in all key demographics, most notably double-digit growth among female viewers. SCI FI has firmly established its mainstream appeal, and the aggressive strategy to broaden reach and attract new viewers yielded the network's highest reach ever, with new viewers fueling a +6% increase above SCI FI's previous highest reach ever record set in 2007.
In 2008, SCI FI averaged a 1.0 Household rating; 240,000 Adults 18–34 (up 3%); 615,000 Adults 18– 49 (up 4%); 696,000 Adults 25-54 (up 6%) and 1,280,000 total viewers (up 7%). SCI FI had two years of consecutive growth among females audiences, with a 12% increase among Women 25-54, a 13% jump in Women 18-49 and 5% more Women 18-34. SCI FI also ranked in the top 10 among Men 25-54 (#6), Men 18-49 (#9) and Women 25-54 (#10).
Program Highlights for 2008
Ghost Hunters ·In its full fourth season Ghost Hunters averaged a 2.0 Household rating (+33%), 2.8 million total viewers (+41%), 1.8 million Adults 25-54 (+42%), and 1.7 million Adults18-49 (+33%). These are all series highs.
·Three of the top ten series telecasts in SCI FI history among Adults 18-49 were Ghost Hunters season 4 episodes, including the network's #2 highest performance in this demo (2 million Adults 18-49 on 10/22).
·In Ghost Hunters' Wednesday 9pm-10pm timeslot, SCI FI is the #1 cable network in 2008 for Adults 18-49 and Adults 25-54.
Battlestar Galactica ·The first half of Battlestar Galactica season 4 averaged a 1.8 Household rating, 1.6 million Adults 18-49 (+15%), 1.7 million Adults 25-54 (+19%) and 2.3 million total viewers (+13%). Among Adults 18-49 and Adults 25-54, this is the best half season or full season performance for the series since Battlestar Galactica season 1 (Jan-April 2005). Battlestar enjoyed its best season ever for female viewers, delivering 592,000 Women 18-49 and 646,000 Women 25-54.
Eureka ·Eureka delivered its best season to date in key demos, while averaging a 2.2 Household rating and series-highs of 1.4 million Adults 18-49 (+11%), 1.7 million Adults 25-54 (+21%) and 3 million Total Viewers (+20%).
Ghost Hunters International ·The spin-off to the record-breaking Ghost Hunters series, season 1 of Ghost Hunters International produced the network's best first season ever for an original reality series, averaging a 1.7 Household rating, 1.4 million Adults 18-49, 1.4 million Adults 25-54 and 2.3 million Total Viewers.
Destination Truth ·Destination Truth earned double-digit increases in its second season, delivering a 1.2 Household rating, 943,000 Adults18-49 (+17%), 1 million Adults 25-54 (+28%) and 1.6 million Total Viewers (+15%).
Scare Tactics ·Scare Tactics returned to SCI FI with its first new episodes since 2004 and delivered a 1.1 Household rating, 841,000 Adults18-49, 833,000 Adults 25-54 and 1.5 million Total Viewers. This is the best full-season performance ever for Scare Tactics in all of these demos.
Sanctuary ·In its first season on SCI FI, the original series Sanctuary has averaged a 1.9 Household rating, 1 million Adults 18-49, 1.4 million Adults 25-54 and 2.3 million total viewers, the best first season for a SCI FI scripted series on these measures since Eureka debuted in 2006.
Stargate Atlantis ·In its final season, Stargate Atlantis has averaged a 1.53 Household rating, 1.1 million Adults 18-49 (+2%), 1.3 million Adults 25-54 (+7%) and 2.1 million total viewers (+7%).
Saturday Original Movies ·The Saturday original movies averaged a 1.5 Household rating (+4%) and 2 million total viewers (+3%). SCI FI's highest rated Saturday original movie was the November 8 premiere of Yeti, which averaged 1.1 million Adults18-49 and 1.3 million Adults 25-54.
Sunday Original Movies ·In 2008, the addition of Sunday original movies averaged a 1.2 Household rating (+11%) and 1.6 million total viewers (+13%), up double digits over last year's time period.
SCI FI Channel is a television network where "what if" is what's on. SCI FI fuels the imagination of viewers with original series and events, blockbuster movies and classic science fiction and fantasy programming, as well as a dynamic Web site (
www.scifi.com) and magazine. Launched in 1992, and currently in 93 million homes, SCI FI Channel is a network of NBC Universal, one of the world's leading media and entertainment companies.
