C21TV profiles Heroes creator Tim Kring
C21TV catches up with Heroes creator Tim Kring to find out how he developed three-dimensional storytelling with NBC, following the show's websites winning last weekend's primetime Emmy for NBC.com.
This interview, the first of a series of one-on-one executive profiles under the C21's Content Lab brand, uncovers how Kring was given freedom by US broadcaster NBC to use Heroes as a test-bed for 360-degree storytelling.
That strategy paid off, with Heroes and Heroes Evolutions sites beating those of Friday Night Lights, 30 Rock and others to give NBC.com its first primetime Emmy for outstanding achievement in interactive media last weekend.
In our exclusive interview Kring takes us on a creative journey to explain how the experience has altered his approach to programme making and how he wants to develop communities around entertainment brands to help save the world.
Click here to view the show on iTunes and subscribe to C21Media's C21TV podcast. This will mean you can watch all our shows on your iPod. You can also view the show on C21screenings - the world's leading online content portal - by clicking here. (NOTE: You must be registered with the site to view the video. Interview runs 14 mins 30 secs.)
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