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NBC UNIVERSAL CABLE HAD RECORD-BREAKING 3Q 2008
Every Network – Both News and Entertainment – Broke Ratings Records
MSNBC is Fastest Growing in All of Cable; CNBC Posts Best-Ever Third Quarter
Oxygen and Bravo are The Fastest Growing Top 30 Ad-Supported Cable Entertainment Networks Among Women 18-49 in Prime
USA Number 1 in Key Demos, Sci Fi Number 5 For P25-54 Among All Cable Entertainment Nets
NEW YORK – October 13, 2008 – The cable networks of NBC Universal – Bravo, CNBC, MSNBC, Oxygen, Sci Fi and USA – all broke ratings records in the third quarter of 2008. Year over year ratings growth soared on MSNBC (up 48 per cent P2+) and Oxygen (up 47 per cent P18-49), with all nets showing strong ratings growth. The news and entertainment networks reached a combined audience of nearly 222 million viewers (P2+), accounting for 88 per cent of all persons (P2+) in U.S. cable television households.
"We are incredibly pleased with the performance of the Cable Entertainment group," said Jeff Gaspin, President and COO, Universal Television Group. "Growth like this is remarkable when it happens for a short period, but to sustain it for as long as we have is a testament to the extraordinary teams we have in place and the strength of our content."
... Sci Fi continued to expand its demo base with its best 3Q in all key female demos and younger viewers and showed tremendous growth for its veteran originals. "Eureka" and "Ghost Hunters" had their best overall seasons ever. The network ranked among the top entertainment networks for both P18-49 (#6) and P25-54 (#5), seeing double-digit growth in both key demos. This marked Sci Fi's most watched third quarter ever among total viewers (P2+), showing a double-digit increase versus Q3 2007. The award-winning SCIFI.com also scored high with its best 3Q ever in uniques, page views, visits and streams.
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