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NBC UNIVERSAL CABLE ENTERTAINMENT OUTPERFORMS MARKET WITH 16 OF TOP 30 MOST ENGAGING PROGRAMS
Published: October 9, 2008
NEW YORK – October 9, 2008 – In recently released Nielsen IAG data, NBC Universal's Cable Entertainment Networks have outperformed the market in terms of program engagement, with 16 of the top 30 most engaging cable entertainment programs on television. The announcement was made today by Jeff Gaspin, President and Chief Operating Officer, Universal Television Group.
"We're excited about the results of the IAG research and believe it's important to stand out in the marketplace," said Gaspin. "This gives us another indicator which emphasizes the quality of our programming."
Together, three of NBC Universal's cable networks – USA, BRAVO and SCI FI –had five shows in the top ten and nine of the top 20 positions. The rankings include the top 30 shows among all of the cable networks that Nielsen IAG measures (note, Nielsen IAG does not measure Oxygen).
"This data highlights the power of NBC Universal's cable networks, as well as the power of each distinctive brand, and further demonstrates our ability to help drive value for our advertising partners," added Steve Mandala, Executive Vice President Cable Entertainment Ad Sales, NBC Universal.
A list of the NBC Universal Cable Entertainment programs with high engagement follows in order from Nielsen IAG:
15. "Stargate Atlantis" – SCI FI
22. "Doctor Who" – SCI FI
26. "Eureka" – SCI FI
26. "The Sarah Jane Adventures" –SCI FI
30. "Battlestar Galactica" – SCI FI
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