SCI FI SCORES BEST YEAR EVER IN ALL KEY DEMOGRAPHICS
Published: December 17, 2008
#5 IN ADULTS 25–54; #9 AMONG ADULTS 18 - 49
NEW YORK – December 17, 2008 - SCI FI Channel's unprecedented growth for 2008 has resulted in its best annual ranking ever at #5 among Adults 25 –54, and #9 among Adults 18– 49, its best finish since 2005 among all entertainment cable networks. 2008 marks SCI FI's best year ever in all key demographics, most notably the double digit growth among female viewers. SCI FI has firmly established its mainstream appeal, and the aggressive strategy to broaden reach and attract new viewers yielded the network's highest reach ever, with new viewers fueling a +3% increase above SCI FI's previous highest reach ever record set in 2007.
In 2008, SCI FI averaged a 1.0 Household rating; 242,000 Adults 18–34 (up 4%); 616,000 Adults 18– 49 (up 5%); 695,000 Adults 25-54 (up 6%) and 1,278,000 total viewers (up 7%). SCI FI had two years of consecutive growth among females audiences, with a 12% increase among Women 25-54, a14% jump in Women 18-49 and 6% more Women 18-34. SCI FI also ranked among the top ten among Men 25-54 (#6), Men 18-49 (#9) and Women 25-54 (#10).
Program Highlights for 2008
Ghost Hunters
· In its full fourth season Ghost Hunters averaged a 2.0 Household rating (+33%), 2,783,000 total viewers (+41%); 1,767,000 Adults 25-54 (+43%), and 1,717,000 Adults18-49 (+33%). These are all series highs.
· Three of the top ten series telecasts among Adults 18-49, in SCI FI history were Ghost Hunters season 4 episodes, including the network's #2 highest performance in this demo (2,070,000 Adults18-49s on 10/22).
· In Ghost Hunters' Wednesday 9pm-10pm timeslot SCI FI is the #1 cable network in 2008 for Adults18-49 and Adults 25-54.
Battlestar Galactica
· The first half of Battlestar Galactica season 4 averaged a 1.8 Household rating, 1,576,000 Adults 18-49 (+15%); 1,726,000 Adults 25-54 (+19%) and 2,326,000 total viewers (+13%). Among Adults 18-49 and Adults 25-54, this is the best half season or full season performance for the series since Battlestar Galactica season 1 (Jan-April 2005). Battlestar enjoyed its best season ever for female viewers, delivering 592,000 Women 18-49 and 646,000 Women 25-54.
Eureka
· Eureka delivered its best season to-date in key demos, while averaging a 2.2 Household rating and series-highs of 1,424,000 Adults 18-49 (+11%); 1,687,000 Adults 25-54 (+21%) and 2,972,000 Total Viewers (+20%).
Ghost Hunters International
· The spin-off to the record-breaking Ghost Hunters series, season 1 of Ghost Hunters International produced the network's best first season ever for an original reality series, averaging a 1.7 Household rating; 1,352,000 Adults18-49; 1,392,000 Adults 25-54 and 2,269,000
Total Viewers.
Destination Truth
· Destination Truth earned double-digit increases in its second season, delivering a 1.2 Household rating; 943,000 Adults18-49 (+17%); 992,000 Adults 25-54 (+28%) and 1,555,000 Total Viewers (+15%).
Scare Tactics
· Scare Tactics returned to SCI FI with its first new episodes since 2004 and delivered a 1.1 Household rating; 841,000 Adults18-49; 833,000 Adults 25-54 and 1,504,000 Total Viewers. This is the best full-season performance ever for Scare Tactics in all of these demos.
Sanctuary
· In its first season on SCI FI, the original series Sanctuary has averaged a 1.9 Household rating; 1,044,000 Adults18-49; 1,371,000 Adults 25-54 and 2,366,000 total viewers, the best first season for a SCI FI scripted series on these measures since Eureka debuted in 2006.
Stargate Atlantis
· In its final season Atlantis has averaged a 1.53 Household rating; 1,040,000 Adults18-49; 1,220,000 Adults 25-54 (+3%) and 2,029,000 total viewers (+4%).
Saturday Original Movies
· The Saturday original movies averaged a 1.52 Household rating (+3%) and 1,972,000 total viewers (+2%). SCI FI's highest rated Saturday original movie was Nov. 8th's Yeti, which averaged 1,071,000 Adults18-49 and 1,330,000 Adults 25-54.
Sunday Original Movies
· In 2008, the addition of Sunday original movies averaged a 1.2 Household rating (+15%) and 1,621,000 total viewers (+17%), up double digits over last year's time period.
SCI FI Channel is a television network where "what if" is what's on. SCI FI fuels the imagination of viewers with original series and events, blockbuster movies and classic science fiction and fantasy programming, as well as a dynamic Web site (www.scifi.com ) and magazine. Launched in 1992, and currently in 93 million homes, SCI FI Channel is a network of NBC Universal, one of the world's leading media and entertainment companies.
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