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SCI FI president Dave Howe answers your Syfy questions
by SCI FI Wire Staff
ON 03/20/09
Our story "SCI FI Channel to become Syfy" generated more than 1,000 comments from readers, including a lot of questions about the change. So we asked SCI FI president Dave Howe if he'd like to answer them on SCI FI Wire, and following is what he had to say.
A brief excerpt:
... Why do you hate your core fan base? Don't you know we helped make your network a success? Why don't you want to be associated with us anymore?
Howe: This is a total misperception, and none of us at the channel have ever said this. As I've tried to stress in the first question, we love the sci-fi genre, and we love our passionate fans. And that's why we continue to create shows we hope you'll enjoy. And it's why we're always at Comic-Con every year, bringing all of our stars to meet the fans and speak on panels.
It's worth repeating what I said in the press release for our brand evolution: "While continuing to embrace our legacy and our core audience, we needed to cultivate a distinct point of view with a name that we could own that invites more people in and reflects our broader range of programming."
And we totally mean it. We've embraced our core audience for 16 years, and we'll continue to do so. And, what's more, we want to invite more and more people to the party so that they become fans of the genre we all love. We think shows like Battlestar Galactica can and should appeal to a wide audience of both core fans and new viewers alike, an idea that was embraced by Star Wars more than 30 years ago and that continues with shows such as Lost and Heroes today. Our strategy is to be more inclusive, to share great sci-fi shows with more people ...
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